The Grassroots Project

 

Our Motto:

FISH IT HARD, PUT IT AWAY WET, AND PASS IT ON TO THE NEXT GENERATION.

This basic idea lends itself to the core of who Rugged Creek Fly Fishing is. We believe that living your best life includes finding your passion and paying it forward. Inspired by time on the water, everything we put our name behind has been designed and tested by anglers, for anglers.

We believe that sustainable social change is vital in order to pass it onto the next generation. That’s why a portion of our proceeds goes directly to the organizations affecting change to make sure our planet is a happy and plentiful planet.

Happy rivers equal happy fish. Happy fish equal happy anglers. Bottom line: Everyone wins!