About us

With roots in the Rocky Mountains and Scandinavia, Rugged Creek Fly Fishing produces premium fly fishing products. We design and manufacture high precision fly reels made in the USA, and versatile fly rods geared towards single and double hand Spey casting. Our goal is not only to provide the best quality fishing gear possible in order to improve your time on the water, but gear that is unique, thought through, and that stands the test of time.

We invite you to discover that our products are an unbeatable value. We stand behind our gear 100% with our money back guarantee and lifetime warranty. 

Fish it hard, put it away wet, and pass it on to the next generation.


Mark Semons- Founder

The definition of a "DIY-er". He is likely either tying up some experimental flies or welding up a new line recipe for a particular style of fishing he is obsessing over. When he manages to hit the water he is catching more fish than any of his buddies. It may be the geriatric retrieve, or he may have just dunked his waders in Powerbait. nobody knows for sure. (We like to think it’s the gear).

Jake Semons- Co-Owner, Product Design Manager 

Quintessential fishing bum, regularly ditching work and making others pick up the slack. If you finally manage to get ahold of him he will either be on a river or in the vicinity of one. Time on the river is time to test our products and making sure they are up to par. He catches fish on the regular, so we know we’re doing something right.

Dominic Aiello- CO-Owner, Design Engineer


Dom understands the importance of good old-fashioned R&D, which is why his laboratory is located on a private stretch of river at 10,000 feet in the Colorado Rockies.

Lindsay Aiello- Marketing, Customer Happiness Champion

A passionate angler, she out fishes the boys on a regular basis with a finesse that only a woman can possess. Forget long walks on the beach and roses (although those are nice too), she prefers to be knee deep in the river basking in the glory of the great outdoors.